During the 60-,70-, and 80-ies Sven´s designs were exported allover the world and strongly contributed to Borås Cottons reputation of being one of the most exciting interiortextilecompanies in that period. In the 50-ies Sven studied at Konstfack but soon changed to Beckmans. At Beckmans his teacher Göta Trädårdh soon saw his talent. Instead of finishing the studies Göta Trägårdh sent Sven on a study trip to Italy and then straight into the job world. After working for textile- and fashion companies like ”Mab & Mya” and "Katja of Sweden", Sven came to work for Borås Cotton from 1965.