3D will replace physical prototypes, the production system will be shortened, and stocks and over-production will be eliminated. A digital representation of the body will appear so that people can try on clothes virtually. It will be possible to have dynamic pricing of clothing according to demand – just like an air ticket.

With the fashion studio Atacac [a-tà-kack], Rickard Lindqvist (fashion designer) and Jimmy Herdberg (digital creator) have developed from a creative perspective new ways of designing, presenting, selling and producing clothing.