Naemi Gustavsson launched her brand in 2015 after studying at the Royal Danish Academy of Fine Arts’ School of Design in Copenhagen. She has her studio in Malmö and works with conceptual men’s fashion with a focus on sustainable processes in both the design and production stages. Her work revolves around the garment’s use and creating a stronger relationship between the garment and its wearer.

At Form/Design Center Naemi presents some of her latest collection 31°. The thermochromic textiles are a collaboration with Marie Ledendal PhD. The textiles react to heat, which creates a movement in the surface, which lightens depending on the body’s condition: a kind of consumer-customised product that is influenced by its individual use.


Where were you born?

How old are you?

Where do you live?

What do you do?
Men’s fashion.

Your favourite place?
Nilivaara and Tokyo, I like the contrasts between wilderness and big city.

Favourite material?
Materials that make me curious and wondering.

Favourite designer?
Designers who dare to challenge conventional ways of working.

Favourite colour?

What inspires you?
Macho men, functional design, chance and sustainable research projects.

Your vision/business concept?
A combination of ready-to-wear products and unique conceptual objects.

Biggest mistake?
Mistakes are often something that makes us look at the process in a new way, and that is mostly something positive.

Dream project?
Doing a joint project with and getting unlimited access to some big sports brand’s textile laboratory.

Next project?
I have various different joint projects underway that all involve textiles, interaction and functions, plus a new product release for autumn/winter 2018.

The Designer of the Month is a series of portraits intended to showcase local talents with links to the Öresund region and also to present an expanded view of design as a concept. The selection is made together with the association DISK (Designers in Skåne) and can be an individual designer, a group, or a manufacturer. The list of design areas is long and includes everything from furniture design, industrial design and architecture to fashion, illustration, the moving image etc.